EVIE KOREA Participates in ‘Beautyworld Middle East Dubai 2025’… Establishing Itself as a Global Skincare Brand
Full Lineup Unveiled from Skin Boosters to Basic Skincare; Secures Global Trust with CPNP, SCPN, and MoCRA Registrations
[Dubai, UAE] EVIE KOREA, a global leader in derma-cosmetics, showcased the technological prowess and product competitiveness of K-Beauty at ‘Beautyworld Middle East Dubai 2025’, held at the Dubai World Trade Centre in the United Arab Emirates from October 27th to 29th, 2025.
At this exhibition, EVIE KOREA unveiled a comprehensive portfolio ranging from professional skin boosters to basic skincare products through its four flagship brands: STAYVE, REGLORY, LESIMO, and MEDISCO. By offering a diverse range of products encompassing both professional treatments and home care, the company demonstrated the broad spectrum of K-Beauty to Middle Eastern buyers.
- STAYVE, a global brand specializing in microneedling, highlighted K-Beauty’s technological edge by revealing a customized skin booster lineup tailored to various skin types.
- REGLORY, a high-functionality professional skin booster brand, garnered significant attention from local aesthetic experts by presenting solutions for elasticity, hydration, and skin structure improvement through its dual Hyaluronic Acid, PN, and Peptide combinations.
- LESIMO, a premium consumer skincare brand, emphasized its clean and vegan formulas, showcasing its clinically tested pore, hydration, and vitamin lines.
- MEDISCO, a dedicated line for salons and spas, focused on professional management ranges including peeling, cleansing, and regenerative care.
During the event, EVIE KOREA officially announced the completion of cosmetic registration and regulatory procedures in three major international markets—Europe’s CPNP, the UK’s SCPN, and the US’s MoCRA. This milestone underscores the company’s commitment to quality reliability and compliance with legal standards for global market expansion.
On-site, active meetings took place with buyers and local distributors from key Middle Eastern countries, including the UAE, Saudi Arabia, Kuwait, and Qatar. Discussions progressed regarding distribution agreements for professional lines like skin boosters and peeling solutions, as well as the potential local entry of the consumer brand LESIMO, confirming strong prospects for export expansion.
An official from EVIE KOREA stated, “The Dubai exhibition was a meaningful stage where we could clearly demonstrate the identity of each of our brands. As an integrated skin solution provider covering skin boosters, peeling, and basic skincare, we will continue to solidify our trust in the global market.”
Meanwhile, EVIE KOREA plans to further expand its network with buyers in the Asia and Middle East regions by participating in ‘Cosmoprof Asia Hong Kong 2025’ in November and ‘Cosmoprof India Mumbai 2025’ in December.


