From Professional Treatments to Premium Home Care: A Comprehensive Market Entry Strategy

K-Derma Technology Captivates Mumbai

[Mumbai, India] EVIE KOREA, a global leader in derma-cosmetics, established a strategic foothold in the Southwest Asian market by participating in ‘Cosmoprof India Mumbai 2025’, held from December 4th to 6th at the Jio World Convention Centre in Mumbai, India.

This exhibition served as a platform to verify the immense potential of the Indian market—now rapidly emerging as the ‘Post-China’ powerhouse—and to solidify the competitiveness of EVIE KOREA’s four core brands: STAYVE, REGLORY, LESIMO, and MEDISCO. Moving beyond a simple product showcase, EVIE KOREA captured the attention of local industry professionals by presenting sophisticated solutions tailored to India's unique climatic conditions and skin concerns.

The most enthusiastic response was directed toward the new product lineup from MEDISCO, the company’s cosmeceutical brand. EVIE KOREA focused on introducing the AC BHA SkinBooster and PDRN EXO SkinBooster, captivating visitors with advanced dermatological technology.

In response to the needs of Indian consumers, who require intensive pore and trouble management due to the hot and humid climate, the company presented the ‘AC BHA’ solution for sebum control. Simultaneously, it targeted the high-functionality regenerative market with ‘PDRN EXO’, which incorporates exosome technology—a trending topic in the global beauty industry. Numerous hospitals, clinics, and professional distributors showed keen interest, leading to a series of inquiries focused on the immediate 'before and after' effects of these products.

The strategy targeting the rapidly growing professional (B2B) market in India also proved successful. Flagship brands STAYVE and REGLORY, backed by their proven technology in the global microneedling (MTS) market, offered not just products but professional protocols designed to maximize treatment results. This approach earned high trust from local therapists and salon owners seeking systematic education, resulting in significant contract leads.

Furthermore, the premium home care brand LESIMO accurately targeted the growing demand among the Indian middle class for professional-grade skincare at home. Its luxurious package design and differentiated ingredients caught the eyes of local retail buyers, opening possibilities for entry into department stores and premium beauty boutiques.

An official from EVIE KOREA stated, “Indian buyers have very strict standards, looking for not only the trendiness of Korean products but also proven efficacy and safety. The credibility we have secured through global certifications, combined with our segmented targeting strategy for each brand, were the key factors behind the positive response at this exhibition.”

Following its participation in Cosmoprof India, EVIE KOREA plans to strengthen cooperation with local Indian partners and aggressively expand its market share in the Indian derma-cosmetic sector through a two-track strategy that encompasses both the professional and consumer markets.