LESIMO Captivates at K-MED Vietnam, Strengthening Its Position as a Global K-Beauty Brand
Set to Join India’s Beauty Sum in August and Other Major Global Exhibitions in the Second Half of 2025
2025.07.09
LESIMO, a functional skincare brand born from real aesthetic field concerns, successfully concluded its appearance at K-MED EXPO 2025, held from July 10 to 12 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, Vietnam. The event, hosted by the Korea Medical Devices Industry Association, featured over 200 booths and served as a strategic platform to showcase K-beauty's growing influence across the Southeast Asian beauty and medical markets.
At the exhibition, LESIMO unveiled its latest product lineup alongside its signature bestsellers, drawing strong interest from local buyers and attendees. New launches, including pore care and hydrating & soothing lines targeting skin texture and blemish concerns, were praised as representing “a new frontier in K-beauty.” The brand engaged in numerous on-site meetings and received multiple sample test inquiries, signaling high potential in the Vietnamese market.
LESIMO is a functional skincare brand developed by Evie Korea, uniquely characterized by clinical testing on sensitive skin for all products. From usability and ingredient safety to absorption and irritation levels, LESIMO’s formulations are meticulously validated—earning trust from both skincare professionals and end-users.
An Evie Korea representative commented:
“K-MED Vietnam gave us a clear confirmation of LESIMO’s potential in the local market. Moving forward, we aim to deepen collaborations with regional experts and enhance product quality based on direct feedback from our global user base. Our vision is to evolve into a solution-driven skincare brand that addresses diverse skin concerns worldwide.”
Building on the momentum, LESIMO is preparing for an active second half of 2025 on the global stage. Beginning with its participation in Beauty Sum India (August 29–30), the brand is also set to exhibit at major international beauty trade shows including CCR London (UK), Beautyworld Middle East (UAE), and Cosmoprof Asia (Hong Kong).
With this ambitious lineup of global exhibitions, LESIMO plans to further solidify its brand presence in the international market and expand its reach as a clinically backed, sensitive skin-friendly K-beauty solution.
