2025.07.03

LESIMO, a skincare brand launched by Evie Korea, is rapidly gaining the trust of beauty professionals and expanding its footprint in the global market. Developed based on real skin concerns observed in salons and clinics, LESIMO’s strength lies in its evidence-based product development and clinically verified efficacy.

Formulated with low-irritation ingredients suitable for sensitive skin, LESIMO offers a functional skincare line that has completed clinical trials for various concerns including skin irritation, pore appearance, skin texture, sebum control, and hydration. Daily care essentials—such as serums, creams, cleansers, toners, facial oils, and sun creams—have all undergone dermatological testing at certified institutions, earning positive evaluations for soothing troubled skin, improving moisture levels, and calming sensitive areas.

A representative from Evie Korea commented:

“LESIMO isn’t just a concept-driven brand. It’s a field-based skincare line developed from direct feedback by aesthetic professionals. From the earliest stages, we focused not only on ingredient trends, but on proven safety and efficacy—ensuring trust from both consumers and experts.”

Since its launch, LESIMO has quickly expanded exports to major global markets, including the United States, Japan, and the United Kingdom, and is gaining strong word-of-mouth among overseas buyers as a rising K-beauty brand in the foundational skincare category.

In the first half of this year, LESIMO was officially introduced at top international exhibitions, including Cosmoprof Bologna and BeautyEurasia, engaging with buyers across Europe and the Middle East. Global expansion continues into the second half of the year.

In July, LESIMO is set to participate in K-Med Expo 2025 in Hanoi, Vietnam, to expand its presence in Southeast Asia. In August, the brand will also join the Mumbai Beauty Expo in India, signaling its official entry into the Indian market.

Going forward, LESIMO plans to grow as a data-driven skincare brand aligned with key global trends such as clinically proven cosmetics, sensitive-skin solutions, blemish relief, and clean beauty. By staying focused on science-backed efficacy and consumer trust, the brand aims to solidify its position in the global K-beauty landscape.