2025.06.18

Evie Korea, known for its expertise in aesthetic skincare solutions, announced on the 30th that its newly launched skincare brand LESIMO has successfully completed clinical trials for its core product lineup, further validating the brand’s efficacy and commitment to results-driven skincare.

LESIMO, designed with low-irritation formulas suitable for sensitive skin, offers a full skincare range including serums, creams, cleansers, and sun care. Unlike trend-focused or purely sensorial products, LESIMO is built on functional formulations that aim to deliver visible improvements in skin condition.

Key products—such as serums, sun creams, toners, creams, cleansers, and facial oils—underwent extensive clinical evaluations conducted by certified dermatological institutions. These trials confirmed positive outcomes across multiple areas, including low irritation, reduction in sebum, improvement in skin texture, and increased hydration.

A brand representative stated,

“Rather than relying solely on marketing, we launch only those products that demonstrate real, positive effects on the skin based on clinical data. In skincare, especially at the foundational level, trust is essential—so we prioritize testing and verification from the earliest stages of product development.”

LESIMO’s brand philosophy is also noteworthy. Built on the motto “Expert-level care in everyday life,” the brand seeks to deliver professional-grade performance and comfort, once exclusive to aesthetic clinics, to everyday skincare routines.

This philosophy aligns with LESIMO’s identity as a “clinical-based skincare brand.” Instead of chasing trendy ingredients, LESIMO focuses on science-backed formulations and data-driven development—a key differentiator in the global market.

Since its launch, LESIMO has been gaining traction across international markets including the United States, United Kingdom, and Japan. The brand has received strong interest from local buyers through major global exhibitions such as KIMES, Cosmoprof Bologna, and BeautyEurasia.

In the second half of the year, LESIMO is set to participate in CCR London and Dubai Derma, further expanding its global footprint and reinforcing its presence as a science-backed K-beauty brand trusted by consumers worldwide.